Copyright © 2020 M.Kenny, A.McGuire and E.Jones. All Rights Reserved
No parts of this website maybe copied or reproduced without permission
Jonathan Ive was born and raised in Staffodshire. He became interested in drawing and art from a the young age of 14, as he inherited these skills from his father. His father was a lecture and silversmith. Ive studied industrial design at Newcastle Polytechnic, which is now known as Northumbria University. Ive joined a London startup design agency called Tangerine, he designed a diverse array of products, such as microwave ovens and toothbrushes. However, his frustration with the position reached a turning point after he designed a toilet, bidet and sink for client , and the company's boss rejected Ive's work, stating that the products were too costly and looked too modern
In 1998, Apple launched the iMac, the computer that helped turn around the then struggling company. Designed by Ive, its success heralded his arrival as a design guru. Ive's design used new materials, and made new boundaries by removing all legacy connections, and instead only using USB. The Bondi Blue iMac was a completely new idea and made people realise that person computers could be an emotional and exciting experience. From this many more models developed, and eventually evolved into the iMacs we have today.
The huge success of Apple products over the last 17 years has regularly been attributed
in part to their incredibly iconic designs. But were Steve Jobs, Apple co-
Ives has long acknowledged the influence on his work of Dieter Rams, who was Braun’s head designer for nearly 30 years. In 2011, Ive wrote the forward for Dieter Rams' book 'As Little Design As Possible'.
'What Dieter Rams and his team at Braun did was to produce hundreds of wonderfully conceived and designed objects: products that were beautifully made in high volumes and that were broadly accessible', he wrote.
For his part, Rams is understood to regard Apple products -
He holds over 5,000 patents and has been recognized with numerous design awards,
including the Design Museum London’s first Designer of the Year in 2003, the Design
and Art Direction (D&AD) President’s Award in 2005 and the Cooper-